Google Personalized

Is this a step towards Mircrosoft's My MSN and Yahoo's personalized front page? With Weather, news, access to the latest messages to your Gmail account and the word of the day, it sure looks a lot like the latter. But how about the more sophisticated former? Though it doesn't have some of My MSN's more advanced features (like importing RSS feeds and creating several pages of personlized contents). It does however beat My MSN in several of these respects: 1) It's way faster than My MSN and 2) its sports the Google hallmark of simplicity. Plus you can access that same page wherever you go (in the same way Google's My Search History works). The only major downside for now is the lack of weather support for non-US cities.
LINK: http://www.google.com/ig


Screenshot of what MY personalized Google page looks like, click on it to enlarge. I didnt enable the Weather Tab and the financial tab since 1) It only supports US cities for now and 2) I frankly dont care about stocks and shares.